Legal

Privacy Policy

How IT Alchemy collects, uses, and protects your information.

Last updated: April 2026

Who we are

IT Alchemy is a smart home guidance resource operated by Steve (italchemail@gmail.com), an IT systems engineer based in the United States. This site is available at italchemy.tech.

What information we collect

We collect information in a few ways:

Contact and intake forms. When you submit a consulting intake form or contact form, we collect the information you provide — typically your name, email address, and details about your smart home setup. This information is processed through Formspree and used solely to respond to your inquiry or deliver consulting services.

Newsletter signup. If you subscribe to the IT Alchemy newsletter, your email address is collected and stored by Beehiiv, our newsletter platform. Beehiiv's privacy policy governs how they handle your data. We use your email to send the weekly IT Alchemy newsletter and occasional updates. You can unsubscribe at any time using the link at the bottom of any email.

Analytics. This site uses Google Analytics (GA4) to understand how visitors use the site — pages viewed, time on site, referral sources, and similar aggregate metrics. Google Analytics uses cookies and may collect your IP address. We do not use this data to identify you personally. You can opt out of Google Analytics tracking using the Google Analytics opt-out browser add-on.

How we use your information

We use the information we collect to respond to consulting inquiries, deliver services you have purchased, send the newsletter you subscribed to, and improve the content and structure of this site. We do not sell your personal information to third parties.

Third-party services

This site uses the following third-party services that may collect or process data:

Google Analytics — site analytics. Google Privacy Policy

Formspree — form submission processing. Formspree Privacy Policy

Beehiiv — newsletter platform. Beehiiv Privacy Policy

YouTube — embedded videos on article and video pages. YouTube may set cookies and collect data per Google's Privacy Policy.

Cookies

This site uses cookies through Google Analytics for analytics purposes. No cookies are set by IT Alchemy directly. If you prefer not to accept cookies, you can configure your browser to refuse them, though this may affect how some parts of the site function.

Affiliate links

Some links on this site are affiliate links. If you click one and make a purchase, we may earn a commission at no additional cost to you. See our Affiliate Disclosure for full details.

Data retention

Consulting intake submissions are retained for the duration of the engagement and for a reasonable period afterward for record-keeping. Newsletter subscriber data is retained by Beehiiv until you unsubscribe. Analytics data is retained per Google's standard retention settings.

Your rights

You have the right to request access to, correction of, or deletion of any personal data we hold about you. To make such a request, email italchemail@gmail.com. We will respond within a reasonable timeframe.

Changes to this policy

We may update this privacy policy from time to time. The date at the top of the page reflects when it was last revised. Continued use of the site after changes constitutes acceptance of the updated policy.

Contact

Questions about this policy? Email italchemail@gmail.com.